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Material Brands
Ideas at the intersection of branding, sustainability, and social impact.
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The Power of Transparency: 5 Tips for Content Creators in a Greenwashing Era
In an era marked by heightened concerns over climate change, economic disparities, and social justice issues, businesses are under growing pressure to showcase their commitment to sustainability and adopt eco-friendly branding. In turn, this...
Preventing Rainbow-Washing: The Power of Inclusive LGBTQIA+ Metrics in Brand Narrative
The annual celebration of Pride Month has become an integral part of the LGBTQIA+ movement, symbolizing the ongoing fight for acceptance and equality. However, as Pride Month has evolved, it has also become increasingly commercialized, with major...
How DEI and Carbon Reduction Can Help Avoid the Polycrisis of the Decade
The recent World Economic Forum’s (WEF) Global Risks Report 2023 makes it clear that by 2033 the converging risks of rising inequality and unmitigated climate change have the potential to drive devastating global environmental and societal outcomes...
A Recap of 2022’s Top “Purpose Over Profit” Moments
The corporate social responsibility (CSR) movement, which was viewed as an outlier just a few decades ago, has evolved to become a foundational driver of company revenue, brand reputation, and investment value. While it may feel easy to dismiss the...